History Of Diet Coke Cans

They re banking on millennial bucks but only time will tell how these latest bottles and cans will perform.

History of diet coke cans. The green cans labels had. In the summer of 1980 a coca cola planning manager named jack carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition to introduce a diet version of coca cola. Classic diet coke isn t going anywhere. Check out this story and more news from the coca cola company.

While this hurt sales of traditional soda it was simultaneously creating a whole new market for sodas that could offer all the flavor. Diet coke is an entirely different recipe than classic coke something that coca cola wanted to get across. We wanted to make it clear that diet coke was a new product no one had ever seen before said steve norcia. Diet coke is an entirely different recipe than.

Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark. Diet coke coca cola light or light taste coca cola in the benelux and germany is a sugar free and no calorie soft drink produced and distributed by the coca cola company it contains artificial sweeteners instead of sugar. Coca cola announced they. Is one of the most famous corporate disasters in history.

Just this january a new batch of diet coke was unveiled with clean lines vibrant colors and new flavors too ginger lime feisty cherry zesty blood orange and twisted mango. During the 1970s health conscious consumers began eschewing sugar.