Diet Pepsi Logo History
According to sins brand it is only a scribbled version of the name chosen by the then ceo because nothing else was available.
Diet pepsi logo history. Diet pepsi was introduced as patio diet cola in 1963. Inside a sphere like shape there is a white swirl dividing it in two parts. Although the brand s name hasn t changed since its logo has undergone a number of tweaks and major revamps. This is the first pepsi cola logo to be used.
Read this article to follow the iconic logo on its more than 100 year journey. This logo wasin use for diet pepsi s classic. Over the course of its long history the pepsi logo has gone through 12 remodels. Add a photo to this gallery in 1964 patio diet cola was renamed diet pepsi.
The instantly recognizable combination of red white and blue can be seen at every gas station shop or restaurant. Diet pepsi was originally test marketed in the united states under the name patio in 1963. This ad uses the concept of showing the product with the pepsi logo painted on beyoncé s lips. Regardless of the number of times pepsi s logo changes.
The history of the pepsi logo is one of constant reimagination. The current pepsi logo which is often nicknamed pepsi globe somewhat resembles a smile. On august 28 1898 it was decided to change the name of brad s drink as pepsi cola. It became the first diet cola to be distributed on a national scale in the us.
It was renamed pepsi cola a title that was trademarked in 1903. No matter how many times their logo changes pepsi keeps on delivering the flavors and brand experience that people. The diet pepsi campaign was hugely successful. The popularity of the pepsi logo is best illustrated by the fact that during the 2018 olympics it was mistaken for the south korean flag.
The pepsi logo s history is one of continuous re imagination. Initially dubbed brad s drink pepsi was created in 1893 by a pharmacist named caleb bradham. Pepsi was founded and first launched as brad s drink in 1893 by caleb bradham. History of pepsi advertising.
The slogan that is used in the ad. Add a photo to this gallery add a photo to this gallery add a photo to this gallery in 1975 diet pepsi used this logo with a font which would be reused in the 2008 pepsi logo but with slight alteration to the e. Following a positive reception attributed to the shifting dietary habits and preferences among the baby boomers at the time the drink was launched nationally as diet pepsi the following year. And that s not even counting the smaller changes for flavor variations like diet pepsi and pepsi max.
By this point the logo. The redesign was made in 2008 by the arnell group which was said to have received 1 000 000 for the job.