History Of Diet Coke
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Diet coke coca cola light or light taste coca cola in the benelux and germany is a sugar free and no calorie soft drink produced and distributed by the coca cola company it contains artificial sweeteners instead of sugar.
History of diet coke. The rockettes perform at diet coke s global premiere in july 1982 in the summer of 1980 a coca cola planning manager named jack carew was tapped to lead a project that had been percolating within the company for two decades but never came to fruition to introduce a diet version of coca cola until that point extending the coca cola trademark to another brand had been a no no. The launch of diet coke was the first brand extension of coca cola in its history after only one year in the market it grew to become the largest selling low calories soft drink in the united states. Check out this story and more news from the coca cola company. Unveiled on july 8 1982 and introduced in the united states on august 9 it was the first new brand since 1886 to use the coca cola trademark.
The debut of diet the 1980s was the era of leg warmers headbands and the fitness craze and a time of much change and innovation at the coca cola company. History of coca cola 1982 1989.
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